Independent Research Reveals a Correlation Between Migration Software and PC Sales

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An independent study conducted by Hebert Research demonstrates that this easy-to-use migration software, which moves all programs, files and settings from an old PC to new one, could significantly boost PC sales.

In the study, more than 30% of the respondents who had previously used PCmover stated that they would purchase a new PC sooner if it came bundled with this software.

Unlike other migration solutions, PCmover works even when the old and new operating systems are different, and eliminates the need to locate old CDs and serial numbers to reinstall applications.

Users such as Leib Lurie, CEO of OneCallNow, admitted that in the past, they were reluctant to purchase a new PC because of the setup hassle. ?I was dreading the days and weeks it would take to move everything from my four-year-old Dell laptop to a new one,? Mr. Lurie said. ?With PCmover, everything moved flawlessly in five completely unattended hours.?

"The Hebert study reinforces the feedback we?ve received from our channel partners and end users," said Mark Chestnut, Laplink's SVP, Corporate Sales and Development. Chestnut, former Microsoft Senior Director for OEM Business Development, continued, "PC retailers and manufacturers alike know that consumers are delaying their purchases of new PCs because they face the daunting prospect of several hours or even days of work to get a new PC set up the way they want. PCmover eliminates this sales barrier."

Industry leaders clearly see the potential of PCmover. "The results of this study are very encouraging for us," said Wes Bradshaw, Director of Member Services, NASBA (National Association of Channel Resellers). "We are looking forward to profitable returns for our members by working closely with Laplink to more widely distribute PCmover."

An executive summary of the Hebert study is available at:www.laplink.com/products/pcmover/PCmover_increases_PC_sales.pdf Members of the press may order a review copy of PCmover by contacting press@laplink.com.

About Laplink Software Inc.

For nearly 30 years, Laplink has been the leader in providing software used for PC migration, remote access, file transfer, and synchronization. The privately-held company was founded in 1983 and is headquartered in Bellevue, Washington.

For more information about this release, please contact:

Laplink Software Press Contact
Andy Tolton
andy.tolton@laplink.com
+1-425-952-6023

Additional information and images can be found online at Laplink’s Media Center: http://www.laplink.com/media.